Montgomery County Unveils New Logo and Updated Seal

Montgomery County has introduced a new logo and updated its official seal, marking the first significant change in over 25 years.

The rebranding effort was led by Iris Creative, a Fort Washington-based agency specializing in brand strategy and design. The firm was awarded the contract on June 27, 2024, following a competitive selection process that attracted proposals from across the nation.

According to county officials, the new branding aims to "clearly express what makes the County one of the most desirable and dynamic places to live, work, and raise a family in the Commonwealth."

The development process involved extensive research, including stakeholder sessions, resident interviews, and an analysis of other county brands nationwide. This comprehensive approach identified shared values that transcend geography and demographics.

The new logo features elements representing the county's urban, suburban, and rural communities. At its center is the historic courthouse, surrounded by tall buildings, a home, trees, open fields, a river, and a winding path. The official color palette—cobalt, frost, and marigold—was chosen to reflect authority, dependability, trust, and stability.

The updated seal retains all original elements but has been refined to strengthen linework and simplify extraneous details, modernizing its design for clarity and accessibility.

The seal will continue to symbolize official county government business, while the new logo will appear across marketing and communications materials. Officials stated that a clear and recognizable brand helps residents, businesses, and visitors easily identify Montgomery County and strengthens the County’s voice in regional and national conversations.

The original seal, created in 1902, has been updated only twice in the last century—once in 1985 to incorporate the Dutch lily, the County’s official flower, and again in 1999. Residents can expect to see the new branding rolled out across county websites, publications, and promotional materials throughout 2026.